A method to the madness: The selection of student public relations groups

Abstract

At one time or another virtually all public relations courses utilize the group project to facilitate “real world” learning for students. With such prominence in course work, it is necessary to, (1) examine how groups are designed and (2) to provide alternative and creative methods for this vital function. This paper provides such an alternative and points the way to increased awareness of the methods used to produce student groups for work in public relations.