A method of gathering, selecting and hierarchizing kansei words for a hierarchized kansei model

Abstract

ABSTRACTDue to maturation of science and technology, companies are required to differentiate their products in terms of subjective qualities such as aesthetics and ergonomics whose evaluation depends on customer feeling i.e. kansei. To consider customer kansei in product developments, various design methods have been developed. In our previous research, we also developed a new aesthetic design support method based on a hierarchical kansei model. In these methods, SD method is widely used to measure customer kansei. SD method scores the impression which a customer receives from products using adjectives and adjective verbs named “Kansei words” as evaluation scales. Since accuracy of SD method is affected by suitability and the number of kansei words, it is important to select kansei words suitable for products and customers. In this research, we developed a new method of gathering, selecting and hierarchizing kansei words for aesthetic design methods based on a hierarchized kansei model, like our previous ...