Abstract
Previous studies on sports images have often focused on gender and race representation. However, with the rise of social media, sports photographers worldwide are fighting professionally produced and user-created images for audience attention. Recent scholarship has shown that stronger storytelling elements in sports photographs spur an increase in lower-level engagement metrics. The current study dives deeper into the types of images that generate key social media engagement. Researchers conducted a biometric analysis of 28 randomly sampled Instagram images from sports networks’ official feeds. Results indicate that social media images containing metacommunicative themes increase audience engagement. These findings offer insights into improving social media engagement for sports news sources.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
