Abstract
This paper sought to establish the effect of user perception on use of online digital platforms in Kenya with evidence from e-citizen platform in Kenya. This paper conducted a desktop analysis of published papers on user perceptions and the adoption of e-citizen platforms in Kenya. The results revealed that user perception has a significant effect on the adoption and use of online digital platforms. The findings further showed that in various ways that user perceptions especially on digital platforms security and privacy, usefulness, ease of use, complexity, speed, efficiency, and affordability among others significantly influenced the adoption and use of e-citizen platforms in Kenya.
 There is a need for awareness campaigns among the target users. Because of various experiences the user have had with other online platforms, implementers of new platforms have a role to play in changing the use perceptions that targeted user may have due to previous interactions. The increase in the cases of cyber-crimes where malicious people have access to people's personal data has eroded many people's confidence and trust in the online platforms, hence it is a responsibility of the government to guarantee users of these online platforms of their security and privacy to increase adoption and use.
Highlights
The advancement in technology continues to impacts business, organisation and government alike
The results show that security of the online platforms is a critical component that affects the user perception affecting adoption of e-citizen online platforms in Kenya
These significantly changes when it involves sharing and uploading of personal informatio n which include making online payment from personal banks accounts, uploading identification documents for people one has never met. These information could land in bad hands and used for malicious purposes as it has been reported in many online tractions
Summary
The advancement in technology continues to impacts business, organisation and government alike. This paper sought to analyse effect of user perception on use of online digital platforms in Kenya with evidence from e-citizen platform in Kenya. Platform-based business models have attracted a substantial research stream (Casadesus-Masanell & Llanes, 2015) and their success in a digital context has prompted some to suggest that existing business models have increasingly aimed to transform themselves into platform-based service providers (Parmentier & Gandia, 2017). While the nature of a platform can be business-to business, business-to-customer (Example: Amazon marketplace) we placed the focus in this paper on customer-to-customer (C2C) platforms. It is important to point out that these forms are not always mutually exclusive, with prominent examples such as eBay having morphed from a customer-to-customer orientation to business to-customer orientation due to a seller population that is mostly made up of professionals (Gong, Greenwood & Song, 2017). The centrality of the customer continues to be a core element of the sharing economy concept (Einav, Farronato & Levin, 2016)
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