Abstract
Social media assessments (SMAs) for hiring job applicants have received a great deal of coverage from the business press as well as somewhat modest coverage from human resource management researchers. At the same time, there is no systematic study of how often SMAs are actually used for hiring by recruiters in areas such as human resources, management information systems, and education. We meta- analytically reviewed the use of SMAs in hiring. Our meta-analysis showed that the overall mean percentage of SMA use by recruiters was 56%, including substantial use of Facebook and LinkedIn, as well as some use of Twitter and Google. Most recent estimates suggested that the mean percentage of use of SMAs by recruiters was 72%. Thus, SMAs appear to be used relatively frequently as forms of individual assessment. Yet, SMAs continue to be associated with relatively few studies in human resource management.
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