Abstract
This synopsis analyses from a media cluster perspective the characteristics of the media industry in Brussels and assesses the implications for the major policy intervention of the Brussels Capital Region in this industry: the mediapark.brussels, a 10-year urban and property development project at Reyers around the existing site of the public broadcasting companies VRT and RTBF. Our research results shed light on several clustering configurations in the Brussels media industry, highlight the diversity of the media workforce, and offer an overview of different models and activities of worker communities. The current policy framework for the mediapark.brussels project is outlined. The insights gained are used to assess the possible strategies for the project, considering that in Belgium, the media are a competence of the Communities and not of the Government of the Brussels Capital Region. We discuss the tension that manifests itself in the development of mediapark.brussels: tension between an urban and a cultural development, tension between local and international perspective, and tension between a wide-spectrum and a specialised media cluster.
Highlights
Brussels Studies, Notes de synthèse competence in matters concerning the media, but its role in urban planning is the motor of the mediapark.brussels project
The authors are very grateful towards Sylvain Plazy who, as a former Media Clusters Brussels (MCB) researcher at Université SaintLouis – Bruxelles, contributed to the research results reported in this synopsis
The mediapark.brussels project aims at creating a lively neighbourhood for creators, innovators and media workers, agglomerating media activities in a media cluster. mediapark.brussels will lead to a complete restructuring of the Reyers area: two new buildings for the public broadcasters as well as additional office space, housing, commercial facilities, and park areas will be built
Summary
Brussels Studies , Notes de synthèse competence in matters concerning the media (including radio and television), but its role in urban planning is the motor of the mediapark.brussels project. Reyers is already the home of the two Belgian-wide public broadcasters and other media companies located around the area. The mediapark.brussels project aims at creating a lively neighbourhood for creators, innovators and media workers, agglomerating media activities in a media cluster. Mediapark.brussels will lead to a complete restructuring of the Reyers area: two new buildings for the public broadcasters as well as additional office space, housing, commercial facilities, and park areas will be built. The goal of the Government of the BCR is to strengthen the international position of the city with respect to other European capitals and the neighbouring regions by fostering growth in the media industry [mediapark.brussels, 2018]
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