A measure of consumer perception on children’s apparel safety following the customer perceived value paradigm

Abstract

The aim of this research is to develop and validate a measurement scale for consumer perceptions on children’s apparel safety (CASCPScale) using the three-dimensional mechanical, chemical and label safety conceptual approach as a theoretical basis. Empirical studies on four different stages are developed and applied to consumers for measurement scale creation and validation. A three-dimensional 27-item scale is proposed for measuring consumer perceptions toward mechanical, chemical and label safeties of children’s apparel. This is the first reliable and valid instrument to measure consumer perceptions on children’s apparel safety. This paper presents the complete development of the scale, as well as the implications and limitations of the main findings and the managerial implications.