Abstract
This article approaches quality assurance in higher education from the perspective of quality culture. We present a concept model of quality culture that incorporates both the structural/managerial elements of the educational context as well as individual and interpersonal dynamics. The model highlights the importance of leadership, communication and information in connecting both sides of the educational praice. Our approach is unique in that it provides an interactive instrument to map, discuss and advance the existing quality cultures in cocreation with the educational actors. This instrument consists of a face-valid blueprint of the concept of quality culture. This blueprint is enriched by identifying the characteristics for less and more mature quality cultures. The feasibility of the instrument was tested in a pilot study with 13 appreciative in-depth interviews. We found that this instrument allowed faculty members and programme directors to grasp and co-create the profile of their existing quality culture. By using the appreciative approach, stimulating dialogue and reflection, our concept of quality culture aims to structure, scaffold and strengthen the continuous strive for educational quality.
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