A Matter of Size

Abstract

Customer expectations from a journal publisher can be affected by the size of the publishing firm. The economies of scale, efficiencies, branding, and value added services are explored in relationship to expectations of the author customer, the reading customer, and the paying customer. When the imperative to sell is removed, there are differences in quality perception for traditional commercial publishers versus open access mega journals. Regardless of the size of the publisher, those involved in the publishing world are committed to ensuring research results are shared and accessible to their readers.