Abstract

That we still feel the need to call them "the Oscars of British journalism" says it all. The British Press Awards have yet to earn the profound respect they ought to inspire. After three decades, it is time for British newspaper journalism to reclaim its professional honours. Things are hardly likely to improve while awards continue to be sponsored by plcs presuming the press will love them more. Journalism awards can never match Hollywood's Academy Awards for pizzazz and televisuality: a more suitable American model would be the Pulitzers, which are not run for profit nor imprinted with the logos of sponsors.

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