Abstract
SUMMARY Library association publications and newspaper articles point to a growing, nationwide shortage of professional librarians. While low salaries are one cause of the shortage, other factors contribute to the crisis. Results of a survey of library science students in ALA accredited programs in Texas provide a glimpse of what students value when applying for a job and of their perceptions of the major causes of the librarian shortage. The students confirm that libraries must change the way they recruit if they expect to fill their vacancies. Through a marketing approach, libraries can discover and address issues of value to potential employees, resulting in more effective recruiting strategies. Recruiting strategies must emphasize features that help reduce salary disparity. Based upon contact with libraries, human resources offices, and library and information science students, this paper suggests a seven-point formula to assist libraries in developing strategies for successful recruiting.
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