A marketable quality and profitability model for corporations considering sellers and buyers market

Abstract

This paper presents an evaluation model for marketable quality and profitability of corporations considering sellers and buyers market. By defining a supply level of marketable quality considering the fair relationship of sellers and buyers with a condition that demand level is equal with supply level, we carry out the analysis of marketable quality and profitability using the real data of some leading Japanese manufacturing corporations. From our analysis we found that in the variable of profit ratio, the sum of sellers profitability and buyers profitability increases gradually by marketable quality enhancement.