Abstract
One of the most fruitful and cost-effective ways for an engineering firm to raise its profile among clients and peers it to produce and place articles in professional trade journals. Subscribers to engineering journals are largely the members of the engineering culture: the firms themselves, engineering departments of public and private institutions, engineering educational bodies, research organizations and many individual professionals. Because of the demographic composition of their readership, these journals tend to emphasize the positive aspects of engineering. An engineering firm can take advantage of the good publicity engendered by this editorial policy by finding a gateway into the content of trade journals, not just its costly advertising pages.
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