Abstract
Given the fact that after global economic crisis the enterprises still feels the consequences, best for them is to transforms organization structure in order to adapt to new conditions at domestic and the international market.Scientific paper gives special emphasis to the development of new market strategies supported by information technology infrastructure, highlighting the function of information technologies as a key driver of competitive strength of enterprises participating in international trade and its impact on organizational adaptation and the demands of international market.
Highlights
The companies operate in a competitive environment, the rule for many years in almost all facets of the exchange of products and services
Services and labor are already tight for both companies and for individuals, where as the process of globalization draws more market participants
Competition is intensifying, so from that aspect there is a need of analysis of the environment, managers can predict the future events, trends and changes like base for adjusting its operations
Summary
The companies operate in a competitive environment, the rule for many years in almost all facets of the exchange of products and services. Strategy cost of leadership The key of this strategy is the development of very low fiscal structure that provides high return on assets and income, even when competition in the international market is strong. This strategy is supported by information technologies and in all processes that make the value chain and increase efficiency in the operation of the international market by accelerating the implementation of certain processes and eliminating or replacing the so-called routine operations. It could be endangered by sudden disturbances, such as the emergence of new technologies that the company can quickly adapt or copy the superior cost structure by another company in the international market, jeopardizing the strategic or competitive advantage
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