Abstract
In this paper, a general multitier supply chain network equilibrium model with different product's environmental factors were developed. We set a multi-criteria decision making mechanism for various decision-makers (manufacturers, retailers, and consumers among the multi-level supply chain network) such as the maximization of each decision maker's profit, the minimization of carbon emission. For the supply chain network, the governing equilibrium conditions were formulated as variational inequality. In the meantime, the algorithm, accompanied with convergence results, is then applied to numerical supply chain network examples, as well as sensitivity analysis towards different environmental factors and different environmental awareness levels.
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