A look into 2021 phones: A quantitative survey research study on user phone customization

Abstract

Aim: The three research objectives for this paper are to examine how users are customizing their phones and which features they use the most and provide suggestions for phone companies to customize users’ phones based on gender and age beforehand. The research aims to give more quantitative feedback and further study user phone customization.Methodology: An online survey, distributed personally and publically through personal messages, was used to gather data on the user’s details and screenshots of their lock screens and home screens.Findings: First, users customize eight categories: wallpaper, icons, widgets, for organization, group, menu bar, launcher, and all of the above to create an aesthetic. Every user has customized their wallpaper, and most prefer graphic-drawing images. Next, 63.75% use organizational features (like filling up the screen, keeping it plain, arranging the content to see the background, using negative space, and creating patterns with the elements), 61.25% use widgets, and 57.50% use groups. The research also found a difference in customization between males and females (men use more basic features while women know more advanced ones) and between diverse age groups (ages 37+ are more beginners while ages 24 below like customizing their phones more uniquely).Implications/Novel Contribution: It is one of the first research and focuses on observing how users have customized their phones to fit their needs. The data gathered can be used by others to implement more user-centered customization features. The study gives quantitative data on how users are customizing their phones, then possible gaps were examined, and finally, a list of features was recommended to give fresher and user-tailored ideas for phone companies hopefully. The user must be considered at the start of a product’s initialization to provide useful solutions.