A look inside: teacher information search for personal finance instruction

Abstract

Drawing on the information search perspective of the consumer behaviour literature, this study assesses the predictors of teacher information search. Using qualitative and quantitative methods, the case of personal finance instruction is examined. Findings suggest three levels of involvement in information search among personal finance teachers. Participation in continuing education courses, combined with a heightened interest in personal finance, were the strongest predictors of a high-information strategy. The findings speak to the usefulness of continued teacher training that is sensitive to information acquisition behaviour.