A look back at "where have all the behaviorists gone?".

Abstract

The paper in the title (Branch & Malagodi, 1980) was written at a time when behavior analysis and behaviorism were being declared dead in the mainstream psychology literature, and at a time when the program in which I served, the Behavior Analysis program (then called the Experimental Analysis of Behavior) at the University of Florida, was going through difficult times. The paper covered several points, and in this retrospective account I return to them to see if they still have relevance more than 30 years later.