Abstract
The relationships among vision attributes, vision content, vision communication, and venture growth were explored in one industry using a longitudinal design. Charismatic leadership, entrepreneurship, and business strategy theory guided the formation of hypotheses that were tested with data collected from 183 entrepreneur-CEO and employee pairs. Visions were evaluated for 7 attributes that were derived from the literature and for content. Structural modeling confirmed that vision attributes and vision content affect subsequent venture growth directly and through verbal and written communication.
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