Abstract
Based on the survey data collected from 208 farm households of Zhili, Balidian, Huanzhu and Baique, 4 towns of Wuxing district of Huzhou city in Taihu Basin, this paper quantitatively analyzed the influencing factors on farm household’s adoption behavior of soil testing and formula fertilizing technology (STFFT) by using Logit Model. The results showed: (1) The significant favorable influencing factors are household head’s education level, is he/she a farmer cooperative member, has he/she been trained (technically), Has he/she received instructive card of STFFT, and whether or not the household is the STFFT demonstration household; (2) While the high ratio of non-farm income level has a significant negative effect; (3) The household head’s age and multi-operation behavior, farm land scale, and fragmentation of land plots have not significant affection. Based these analysis some related incentive policies about the households’ adoption of STFFT were put forward.
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