Abstract
Most of the service cost sharing models with market demand dependent on the level of logistics service simplified the influence of logistics service level on the demand of market, leading to absence of customer related factors during decision-making, which contradicts both customer-oriented management philosophy and reality. This article studied a logistics service supply chain composed of a third-party logistics service provider (TPLSP), a manufacturer and its customers. To solve the problem mentioned above, we analyzed how logistics service level affects this enterprise's market demand from the perspective of customers' perceived value, on the basis of which a logistics service cost sharing model was designed. The study found that: when the customer characteristic parameters satisfy certain conditions, there is an optimal cost-sharing coefficient for both players to maximize their profits as well as choose a consistent service level, thus the system reaches equilibrium.
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