Abstract
This study, based on the expanded means–end chain (MEC) theory, proposes a logic deduction procedure for qualitative analyses as a conceptual structure for establishing information systems. Through the expressions of variable matrix and set theory, the illustrations of data collection and programming procedures reveal the logic deduction framework for analyzing the linkages of consumer value satisfaction and product attribute design. This allows MEC methodology to have an easier programming procedure for creating a related marketing decision support system and thus effective marketing strategies can be developed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.