Abstract
It is surprising to find that there have been many shops in Banda Aceh that use English on their signs. This study was conducted to investigate the shop owners’ reasons for using English on their shop signs. To obtain the data from the shop owners, observation sheet and interview guide were used as the research instruments. The data were analyzed by using the model proposed by Miles, Huberman, and Saldana (2014). It was found that the 10 shop owners gave four reasons they used English in their shop signs, which can be classified into the themes. They are 1) to be easily remembered; 2) to follow the trend; 3) to use their own name; and 4) to be unique. In conclusion, among four terms of reasons of shop owners in using English in their shop signs, the theme of “becoming unique” or distinctive is the most given reason by the shop owners.
Highlights
Nowadays, the advancement of communication and technology makes people able to communicate to each other either by doing voice call or even sending messages and get to know the information they need fast
Much information that one needs to know can be obtained from many websites on internet or can be read through many kinds of social media such as Facebook, WhatsApp, Line, Telegram, Youtube, and so on
The researcher observed the shop signs with English name located in the main roads in Banda Aceh with the guide of observation sheet
Summary
The advancement of communication and technology makes people able to communicate to each other either by doing voice call or even sending messages and get to know the information they need fast. Much information that one needs to know can be obtained from many websites on internet or can be read through many kinds of social media such as Facebook, WhatsApp, Line, Telegram, Youtube, and so on. The information people read and gain is written in the form of text or even broadcasted orally with any form of languages around the world. The languages are used when people communicate to each other. ENGLISH EDUCATION JOURNAL (EEJ), 12(3), 428-441, July 2021
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