A Linguistic Exploration of the Persuasive Appeals Used by Jordanian Sellers in Their Sales Pitches in Public Markets

Abstract

This study aims to examine the promotional persuasive appeals in the verbal sales pitches that are uttered by Jordanian sellers in public markets while they are promoting their products. To achieve this goal, the researchers have collected a corpus of 180 verbal sales pitches from different sellers in different public markets in Jordan. Then, the data were scrutinized quantitatively and qualitatively by using the frameworks of Cialdini (2001) as well as Rabab'ah and Khawaldeh (2015) which contain several persuasive appeals. The study revealed that the Jordanian sellers promoted their products either by using one appeal or a combination of two or three appeals.