Abstract
Purpose – The methodology for developing transformational strategy in a dynamic business environment described in this article is based on three principles: 1. Draw inspiration from the future. 2. Be organizationally inclusive. 3. Take a portfolio approach. Design/methodology/approach – The article guides leaders through the five steps required to implement the transition from a sequential and top-down strategy process to a continual and organizationally inclusive one. Findings – Making a portfolio of competitive opportunities part of program management and reporting requires more than a new approach to solving strategic puzzles. It requires new ways of managing strategy and new ways of working – not once but on a continual basis. Practical implications – Rather than thinking of strategy as a single perfect plan with a multi-year deployment cycle, think of it as a portfolio of competitive opportunities with each one managed throughout its life cycle. Originality/value – This article lays out in detail the process of shifting strategy development from focusing on research, analyses and extrapolations of current issues to looking to the future for strategic inspiration and purpose.
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