A latent class vector model for preference ratings

Abstract

A latent class formulation of the well-known vector model for preference data is presented. Assuming preference ratings as input data, the model simultaneously clusters the subjects into a small number of homogeneous groups (or latent classes) and constructs a joint geometric representation of the choice objects and the latent classes according to a vector model. The distributional assumptions on which the latent class approach is based are analogous to the distributional assumptions that are consistent with the common practice of fitting the vector model to preference data by least squares methods. An EM algorithm for fitting the latent class vector model is described as well as a procedure for selecting the appropriate number of classes and the appropriate number of dimensions. Some illustrative applications of the latent class vector model are presented and some possible extensions are discussed.