A Kano regression analysis of consumer satisfaction in decision-making for old house renovation

Abstract

This study investigates the psychological and emotional factors influencing consumers’ decision-making in old house renovation, focusing on how these factors impact satisfaction with the renovation outcomes. Employing Kano regression analysis, the study identifies charm quality attributes associated with satisfaction, such as the preservation of historical value, emotional connection, and family heritage. The findings reveal that these attributes, though not initially anticipated by consumers, significantly elevate their satisfaction with the renovation results. The insights not only offer pivotal practical guidance for the old house renovation industry but also contribute to the academic understanding of consumer behavior, highlighting the importance of considering emotional and value-driven factors in the renovation process. Furthermore, these findings provide profound insights for strategic planning and execution in old house renovation, emphasizing the significance of acknowledging and respecting consumers’ psychological and emotional needs in the context of urban development and cultural preservation.