Abstract
The article studies theoretical and methodological foundations of the formation of innovation strategies for managing the economic activity of industrial enterprises. It has been established that innovations and innovative processes are the main source of increasing the competitiveness of enterprises. It has been also noted that the level of state intervention greatly affects the development of new technologies. The main criteria, which the strategy of the enterprise must meet, have been determined. Creating a strategy for innovative development of enterprises is a set of actions and methods for managing innovation activities of the subjects of enterprise. This ensures their competitive advantage. The scheme of formation of strategic innovative development of the enterprise in the interplay of goals of the enterprise and resource components has been given. The main components of the strategy of innovative development of enterprises have been determined. The recommendations on how to improve innovation activities of industrial enterprises have been developed. It is noted that due to the events of the current year, the war may hinder the already existing direction of science and innovation in the industrial environment. It should be noted that the process of development and production potential of the enterprise for achieving certain strategic goals is a series of systematic interconnected actions, but not a one-time process. It has been noted that the share of implemented innovative products in the volume of industry in 2019 was 1.3%. It is confirmed that an indicator of the efficiency of the innovation strategy implementation is the innovation activity of the enterprise. It was found that the competitiveness of products is a multifaceted concept, which includes: the conformity of the goods to market conditions; necessary needs of consumers not only for their quality, technical, economical, environmental, commercial; and other conditions of their implementation. Therefore, each level of planning at the enterprise must be aligned to innovative development. Thus implementation of innovation strategy within any enterprise lies in the management of innovation transformations, which combines the methods of strategy, innovation management and project management.
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