A Jaguar Land Rover e a financeirização: o reposicionamento do grupo a partir do controle da Tata Motors

Abstract

Title: Jaguar Land Rover and Financialization : the group's repositioning in view of the new control concept. Objective: Analyze the financialization process in the Jaguar Land Rover automotive group. Nowadays the market observes the predominance of a stereotype of the financial logic in the management of automobile corporations, with a tendency of capital appreciation via the financial market with loss of capital appreciation towards production. Procedures / Method for problem solution: This study is characterized as a qualitative and explanatory research, as it comprises a social gro up and the occurrence of a pheno menon. For data analysis was used the method of content analysis using five categories of analysis, because it allows the classification of elements and the grouping of evidence by similarity. In view of the shift from the a utomotive sector to the financialization process, consider yourself the predominance of practices that prioritize traditional financial logic control instruments is considered. In this context, the Jaguar Land Rover Group undergoes changes to remain compet itive due to new control concepts in validity. Observing this context, this research will conduct a case study in the JLR group. To this end, the methodology used as a form of data collection is the document analysis technique. This was accomplished in ann ual reports of the automaker, in financial reports of Holding Tata Motors , in specialized websites of the financial market and the automaker itself. Results: It was fou nd from this research that the S tate played a central role in promoting the indian auto motive industry and market. Also, it was found that the Jaguar Land Rover (JLR) group is a particular case regarding the stereotype that characterizes the financialization phenomenon. From the perspective of economic sociology, the theoretical underpinning s of this study, it is clear that the Tata Motors Limited (TML) group made a strategic decision, which was “watershed” in its trajectory, by acquiring the JLR group, when advances from a dealer stage in the domestic market to a challenging stage in the int ernational auto industry market. That is, TML moves from a local market context to a global market context. Implications practices: Became evident the necessity understand the implications of these developments for studies on varieties of capitalism, cons idering a new moment in the auto industry, as it is influenced by cultural, political, geographical, historical and other factors. The evidence found in this research reflected the impacts generated by the economic social phenomenon financialization on the structures and forms of management of companies. In addition, there was a shift in the productive axis of the automotive consumer market to the Asian region, dominated by a capitalism with distinct characteristics of the American continent, for example. Originality and Contributions: Through this research we seek to understand a phenomenon that is present and has consequences for the whole society. Thus, this work has its importance, also, due to the lack of other researches that discuss the financializat ion phenomenon in Jaguar Land Rover , a group that still does not have academic investigations at the national level. Among the publications found that focus on the automotive industry, numerous works were conducted with reference to companies operating in the market, but none content related to Jaguar Land RoverJaguar Land Rover. The results found here adhere to research line 1 The results found here adhere to research line 1 -- “Organization and “Organization and Society”, when they demonstrated contemporary dynamics that reflect managerial actions, Society”, when they demonstrated contemporary dynamics that reflect managerial actions, institutional formats, market, company ainstitutional formats, market, company and Government interaction and their consequences. nd Government interaction and their consequences. Besides problematizing the organizational effectiveness in generating of social changes.Besides problematizing the organizational effectiveness in generating of social changes. Technical Production/Technological: Technical Production/Technological: The main technological product resulting from this The main technological product resulting from this research is data that will beresearch is data that will be useful for structuring a data platform on the Brazilian automobile useful for structuring a data platform on the Brazilian automobile industry, known as the industry, known as the Brazilian Research in Auto IndustryBrazilian Research in Auto Industry (BRAIN). This platform is under (BRAIN). This platform is under construction through the Southern Fluminense Development Study Group (GEDESF), construction through the Southern Fluminense Development Study Group (GEDESF), registered with CNregistered with CNPq and coordinated by Prof. Raphael Jonathas da Costa LimaPq and coordinated by Prof. Raphael Jonathas da Costa Lima--UFF/VR.UFF/VR. This study fits into the four axis of research in the list of technical/technological products of This study fits into the four axis of research in the list of technical/technological products of PPGA/UFF, what is: Technical services as knowledge production. Regarding applicability, PPGA/UFF, what is: Technical services as knowledge production. Regarding applicability, thithis paper presents a replicable product with knowledge production for the literature: the s paper presents a replicable product with knowledge production for the literature: the automobile industry and automobile industry and financializationfinancialization, based on economic sociology. As for innovation, the , based on economic sociology. As for innovation, the study brings the automotive group study brings the automotive group Jaguar Land RoverJaguar Land Rover and its behavior in thand its behavior in the face of the e face of the economiceconomic--social phenomenon social phenomenon financializationfinancialization. As for complexity, this research brings . As for complexity, this research brings together a multidisciplinary theoretical set for analyzing data and information contained in in together a multidisciplinary theoretical set for analyzing data and information contained in in complex reports, complementing previous research and providincomplex reports, complementing previous research and providing useful content for new g useful content for new research.