A interatividade limitada no portal e nos telejornais da EPTV-Campinas

Abstract

This work intends to evaluate the model of interactivity practiced on news programs of EPTV-Campinas, affiliated to Rede Globo de Televisao, together with its audience in the Metropolitan Region of Campinas. The broadcast station keeps an Internet portal that receives opinions from its audience about subjects that are set every week, on polls or posts. The information received is aired. This analysis is based on a bibliography revision about the subject, especially about Ciberculture, with techniques of strict observation and content analysis.