Abstract
The insertion of a young character in the sportswear market in Maringa PR Brazil used during walking exercises is analyzed. Current exploratory, qualitative and quantitative research investigated the opinion of 56 students and teachers from the Centro Universitario de Maringa (Cesumar). The illustration of the young character Cuti on such products as T-shirts and squeeze as sportswear samples was shown together with the application of a questionnaire with structured and half-structured questions. Data were analyzed by frequency media and percentages assessed. Results reflected the behavior of the interviewed agents with regard to the launching of new sportswear products. Target public (children and women) and products were defined from these results even though, based on a unique sample, one cannot say with certainty that the trademark would be a success on the market.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
