Abstract

Egypt, as an African country, was tied over its long history with the people of Nile Basin and Horn of Africa. Therefore, cooperation with the countries of Africa aims at consolidating the relations by using and effectuating mechanisms of cooperation in the field of international relations and boosting the role of Egyptian private sector by driving the fields of Egyptian investment in infrastructure projects. Development and growth of relations depended on internal variables and their external impacts and growth of the power of Egypt to be reflected at the end on strengthening the relations between Egypt and the countries of Africa. Egypt's relation to the countries of Africa shall not be reduced to trade, economy or Egypt's need to Nile water. It is time to revive the soft power of Egypt represented in education, scientific research, media, culture and joint work with civil community organizations to demonstrate the real image of Egypt and Africans and their civilizations. Problem of the study lies in focus of President Abdulfattah Al Sisi on Africa and its development, and the strategic depth of the content in Egypt since he came to power, particularly after tension of relations between Egypt and Africa in 1980s and 1990s and the fact that they were limited to regional and internal official meetings, and after Ethiopia established the Renaissance Dam following January 2011 Revolution. President Sisi endeavored since he came to power to focus on Africa and Development of African countries. The president assures in all his interviews the importance of linking communication between Egypt and Africa, and stresses on the importance of Africa for Egypt and importance of Egypt for Africa. The study depended on the theories of media frameworks to scientifically authenticate the thesis and decision-making theory in international relations because it is one of the theories that interpret the foreign policy of the state as a theory in international relations. In addition, it is used for the decisions made by audience as a result of watching satellite channels. The study used survey of the context of public and private Egyptian satellite channels which address the issue of Egyptian-African relations and the field survey of various community categories to identify the role of public and private Egyptian satellites in forming the approaches of the case.

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