A hybrid recommendation algorithm for green food based on review text and review time

Abstract

ABSTRACT Green food is well-known for its health benefits, environmental-friendliness, and safety. Current recommender systems used by e-commerce websites usually recommend products based on products' popularity or customers' ratings. However, users' reviews could be more representative of consumers' preferences. In addition, users' review time is not utilized. To reduce the recommendation bias, this study proposes a hybrid recommendation algorithm based on green food reviews and review time. The proposed algorithm combines a content-based recommendation algorithm with a user-based collaborative filtering approach, where affective values of reviews replace ratings and a time impact factor is considered. With the two classical evaluation indices of F1 and Mean Absolute Error (MAE), the experiments show that considering both reviews’ sentiments and dynamic changes of individuals’ preferences could improve recommendation effectiveness over three other algorithms, which provides a new reference direction for improving existing recommender systems on green food.