Abstract
This study presents a hybrid fuzzy technique for order preference by similarity of the ideal solution (TOPSIS) method (FTOPSIS) to analyze the coverage of a hypothetical EU ecolabel for fishery and aquaculture products (FAPs) by integrating a synthetic indicator to determine the level of acceptance for the inclusion of different types of information apart from environmental issues, considering different stakeholders and other segments of analysis. Data were obtained from a public consultation of the EU on “ecolabels for FAPs”. The results indicate that ecolabels should not only include environmental issues but also other types of information, with social and ethical issues being the most relevant, followed by animal welfare issues, health and safety issues and food quality issues. The findings also show that consumers, producers and stakeholders who are more interventionist and support the fact that public bodies and governments should be involved in the control of eco-labeling are more accepting of including additional information apart from environmental issues. Synthetic indicators (SIs) have also been found to be mostly inelastic, except for the owners of ecolabels on social and ethical issues. The implications of the future implementation of the EU ecolabel for FAPs are discussed based on the findings.
Highlights
The EU is the world’s leading nominal trader for fishery and aquaculture products (FAPs) [1]
The results indicate that the willingness to pay (WTP) for social benefits was the lowest and that consumers usually have a high degree of overlap between the social benefits and those from locally sourced seafood, which suggested that there is a need for education about social problems of fisheries
EU ecolabel for fishery and aquaculture products (FAPs) by integrating a synthetic indicator that allows for determining different segments of analysis, the level of acceptance for the inclusion of different types of information apart from environmental issues
Summary
The EU is the world’s leading nominal trader for fishery and aquaculture products (FAPs) [1]. Than the global average (20.3 kg) [1]. In light of this value, EU regulations such as the Common Market Organization (CMO) have become important tools for the proper functioning of the market and industry [3]. The CMO ensures that the information that consumers receive from FAPs sold in the European Union is of the expected quality, regardless of the origin of the product [4]. The CMO is currently ruled by the EU regulation 1379/2013, which provides mandatory information on the labeling of FAPs and other aspects [3]. The EU regulation 1379/2013 requires the EU Commission to submit a report on the feasibility of a union-wide FAP eco-labeling scheme [6]
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