Abstract
The product concept evaluation plays a very important role in product development. It can be considered as multi-criteria decision making (MCDM) problem. In a MCDM problem, a decision maker has to choose the best alternative that satisfies the evaluation criteria among a set of candidate solutions. This paper introduces a compromise MCDM evaluation model which combines fuzzy DEMATEL and VIKOR methods. The criteria weights are determined based on separate cause-effect assessment of a group of experts using the fuzzy DEMATEL approach. The resulting criteria weights are applied to the decision analysis where the fuzzy VIKOR approach is adopted which determines a compromise solution by using utility weight.
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