A hybrid decision model to evaluate critical factors for successful adoption of GSCM practices under fuzzy environment

Abstract

Article history: Received April 2, 2016 Received in revised format June 12, 2016 Accepted July 2 2016 Available online July 4 2016 Due to environmental issues, social concerns, increased pollution and enforced regulations; organizations are focusing to include green practices in their supply chain. This can be accomplished by adoption of green supply chain management (GSCM) practices. Therefore, GSCM is now a proactive approach for firms to increase their ecological performance, corporate image, achieve competitive advantages and sustainable business practices. This study identifies, evaluate and analyze the critical factors (CFs) for successful implementation of GSCM practices. The proposed study uses hybrid Fuzzy DEMATEL model to prioritize the identified critical success factors (CSFs) for GSCM adoption. Fuzzy approach is integrated with DEMATEL to deal with uncertainty arises in decision making process. To demonstrate the application of the proposed approach a case study from electronic industry is considered. This approach investigates the cause and effect relationships among the CFs for successful adoption of GSCM practices in Indian electronic organizations. Growing Science Ltd. All rights reserved. 7 © 201