Abstract
Abstract Climate change, biodiversity crises and other challenges impinge upon agricultural communities who must adapt to these pressures. However, in many countries agriculture lags behind other sectors in its uptake of digital automation and control systems on the farm. In spite of decades of research into technological innovation adoption factors we still do not have a good understanding as to why this sector is slower than others to adopt these new systems. This paper is based on a qualitative study of farmers in the south-east of Ireland which explored social effects in technology adoption. It draws out key themes associated with Irish farming as communities of knowledge networks, learning and innovation dynamics and cultural features, as well as tensions in relationships between farmers and institutions. From this analysis new theoretical “RooT” model is offered to reorient control and automation technology adoption theories and better support agricultural technology innovation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
