Abstract

Electronic brokerage, envisioning brokers acting on customers' behalf to locate required products and services at the best available price, is a promising technique to solve a specific problem of electronic commerce business relations, i.e. the identification of the goods and services satisfying the user requirements to the highest possible degree. In this paper we describe a electronic brokerage system based on a human-centered layered architecture that allows the broker to proceed seamlessly from the user's vision of the market, based on a nominal scale, to ordinal and interval based representations suitable for intelligent search agents exploiting fuzzy techniques.

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