A Holistic Introduction of Goal Framing

Abstract

Framing and life are strongly intertwined, in the framing effect, various ways of expressing messages have different outcomes. Goal framing, a more complex variant of framing effects, will be investigated in the study. Additionally, three distinct categories of goal framinghedonic, gain, and normative goal framingwill be introduced in the essay. Currently, Psychological Reactance Theory and Prospect Theory, Dual-process theory, and the Regulatory Focus Theory are most frequently used by researchers to explain the psychological mechanism underlying the goal framing effect. Moreover, the article also includes additional information about goal framing and its applicability to environmental and medical testing. The goal framing effect, however, has several restrictions like influencing by the authority of the information source emotion and so forth. The experimenter can investigate additional controlling factors, like environment and personality, to increase the effectiveness of goal framing and then attempt to lessen or even eliminate the impact of these external factors.