Abstract
The improvement of near field communication (NFC) technology has increased the number of its applications, although it is still incipient in the field of mobile payments. So far, studies that have analysed the adoption of NFC mobile payment systems have used classic models. To improve this proposal, this study incorporated a set of drivers proposed in research related to mobile payments: perceived compatibility, individual mobility, subjective norms, personal innovation and perceived security. The resulting model was analysed after implementing an online questionnaire with 499 users in Europe. The results confirm all the hypotheses raised with the exception of one related to ease of use. Finally, we highlight the main implications for management and cite some strategies to reinforce this new business in the context of new technical developments.
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