Abstract
Introduction: The paper analyses the case study of the FIAT automotive company in two global financial crises which broke out exactly 100 years apart: the crisis of 1907 known as the "Banking Panic" and the crisis of 2007, and its burst in 2008, known as the "Great Recession". Aim of the work: The paper aims to analyze company strategies in financial crises, by adopting a business perspective, in order to capture similarities and differ-ences; contributions to support companies in the transformation of organizational, managerial and operation processes during changing environmental conditions are provided. Methodological approach: The research follows an interpretive and qualitative ap-proach. Starting from the theoretical background of the two financial crises, the study identified the company FIAT as a "single business case study". FIAT's financial statements and corporate documents for the periods 1907-1913 and 2007-2013 are critically assessed. Main findings: Case study findings highlight the successfully implemented strate-gies and the paths of growth pursued by the Company to survive and restart. In this sense, the case study analysis supports the identification of some elements and actions able to guide companies through periods of environmental and business crisis. Moreover, the study of the FIAT historical corporate documents permits to observe the evolution – about the structure and the content – of corporate disclo-sure over time. Originality: There is a lack of studies that analyze and compare the two crises. The comparison between the two financial crises by adopting a business perspective is novel. The historical comparison together with the analysis of the evolution of the FIAT's corporate disclosure over time, provides relevant scientific insights, poten-tially able to favour an advancement of knowledge to help companies in the trans-formation and adaptation processes to changing environmental conditions.
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