Abstract
Not every Studio Ghibli film is world famous. This chapter charts Ghibli’s more obscure and local traditions of animation, analysing the studio’s production of exclusive animation shorts for the Ghibli Art Museum alongside its highly commercial (and yet lesser-known) animation texts. Some of Studio Ghibli’s animated advertising has taken on serial forms, lasting for whole “seasons” of production. This advertising work has acted as a testing ground for newly emerging talent, as well. But, perhaps most importantly, studying Studio Ghibli’s obscure worlds of commercial animated advertising lays bare the connections between the studio and its powerful sponsors and production committee partners. From self-promotional films to client-centred and experimental animation advertising, Studio Ghibli’s work in short filmmaking of all kinds reveals a largely overlooked and even hidden part of its industrial history.
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