A heuristic approach on metadata recommendation for search engine optimization

Abstract

SummaryThis study aims to recommend metadata for building a high ranking in Search Engine Result Page (SERP) by considering Search Engine Optimizations (SEO). For online marketing, it is important to place their websites on the top rank in a result of search engines. However, on‐page techniques of traditional SEO do not have logical foundation to select metadata. Metadata is an important element to prioritize of websites when search engine indexing for user queries. Thereby, for online marketing, this study proposes a method for recommending metadata, which consists of two steps: i) combining keywords and metadata from high‐ranked websites, and ii) evaluating the importance of terms based on semantic relevance. First, terms are selected with influential keywords and metadata by using their frequency and weight. Second, prioritize the terms according to semantic relevance based on a competitive learning model. We evaluated the validity of the proposed method by using three queries in Google. Experimental results demonstrate that it increases traffic of a website, by using terms, which are high‐ranked websites and semantic relevance.