Abstract
Heckman's sample selection analysis is used on survey data in Penang, Malaysia, to examine sociodemographical and attitudinal factors affecting purchase decisions and expenditures on organic food products (OFP). Results of the marginal effects indicate that Chinese, affluent, and those who do not consider price to be a major factor have higher probabilities to spend and expend more on OFP. While Malays, females, and those with concerns about chemical additives and who consume monthly health supplements are likelier purchasers, those who perceive a lack of availability in the market are less prone to procure OFP. Last, individuals between 31–56 years and with more children spend in larger amounts compared to others.
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