A healthy scepticism towards water in South Australia

Abstract

PurposeThis paper examines citizen trust at both a rational and affect level in the water utility provider, SA Water.Design/methodology/approachThe study draws on data from a CATI of approximately 500 residents in two urban and rural locations.FindingsCitizens have a healthy scepticism toward the utility provider suggesting they make a distinction between the capacity of SA Water to provide safe drinking water, and the political willingness of the government to plan for long‐term sustainability.Research limitations/implicationsThe conduct of research on topics of a political nature may be viewed by respondents as a political act although it is possible to see the views expressed as representative. Research conducted during times of heightened awareness, such as during a drought when water restrictions are in place, may generate strong feelings of anger in government, but may not be a true measure of citizen trust in the provider.Practical implicationsThe paper shows that trust in utility providers may vary according to social situations.Social implicationsEncouraging citizen trust in the water supply requires education in the science used to ensure safety, but also transparent regulation for ensuring risk management.Originality/valueThe study points to possible shifts in citizen trust in water providers depending on climatic conditions, the role of the utility provider, and the reputation of the government as a regulator and planner.