Abstract
This article describes an approach for teaching design for environment (DfE). By providing students with the opportunity to brainstorm about a particular product, the exercise allows teams of learners to discover DfE principles for themselves. Teams of students are asked to disassemble a traditional videocassette and suggest ways to reduce its environmental footprint. Students are then introduced to a newer type of videocassette: the G-zero, which is fully comperable to the traditional videocassette, but it has a much smaller environmental impact. Comparing the two items brings to light many of the principles of DfE. Core competency and design as a source of strategic advantage can also be incorporated.
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