A GRU-CNN Algorithm Leveraging on User Reviews

Abstract

Personalized recommendation systems learn user preference characteristics by analyzing behavioral data such as ratings and comments generated by users in the Internet, and provide precise recommendations for individual users accordingly. However, in real life, users often conduct group activities like group buying and traveling together. How to recommend for groups has become a heated research topic in recent years. Most existing group recommendation algorithms are recommended for given divided groups by collectively combining the preferences of members in the group. However, in most cases, users’ group properties are fickle. As the results of group detection are decisive to the performance of group recommendation, group detection is particularly important to the group recommendation algorithm. After analyzing problems of existing group recommendation algorithms, this paper proposes the density peak clustering group detection algorithm based on GRU-CNN and the group recommendation algorithm based on the mechanism. With respect to group detection, most of the existing group detection algorithms suffer from certain deficiencies: First, depending solely on the users’ static preference features while ignoring the variation of users’ interest over time when finding the group structure in the network; second, group division based on users’ topic features extracted from reviews is difficult to support further digging of the in-depth features in reviews. To address the above-mentioned problems, this paper proposes a density peak clustering group detection algorithm based on CNN-GRU. It would first extract representative keywords in the reviews with LDA topic model, and then model time series information based on GRU attaining users’ dynamic topic features. Coupling with deeper characteristics cored out by CNN, density peak clustering algorithm completes its group detection finally. Experiments on real dataset indicate that the features mined by the fusion depth neural network model effectively capture users’ dynamic preferences, and yield better results of group detection than that of existing algorithms.