Abstract
The grounded-theory case study methodology was applied to examine a profitable company in cellular phone New Product Development (NPD). The goal was to participate in focus groups of NPD teams to document how they reverse-engineered competitive designs. The focus group theme analysis was linked to taxonomies applied by similar empirical case studies in the literature. A brain storming technique was used with the case study focus group to capture and contrast the ideation processes with knowledge creation and educational psychology theories. Several models were created to externalise the NPD team design processes.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Internet and Enterprise Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
