Abstract

Background: The greenhouse gas emissions of South Africa are the largest contribution by a country in the African continent. If the carbon emissions are not reduced, they will continue to grow exponentially. South Africa’s emissions are placed in the top 20 in the world when considering per capita emissions.Objectives: The aim of the research article was to investigate how the impact of implementing environmental initiatives on business profitability and sustainability can best be quantified in a South African business.Method: Various methods, theories and best practices were researched to aid in the development of the green business profitability framework. This framework was applied to two case studies in different areas of the supply chain of a South African fast-moving consumer goods business.Results: Results indicated that the green profitability framework can be used successfully to quantify both the environmental and profitability impact of green supply chain initiatives. The framework is therefore more suitable for the South African company than other existing frameworks in the literature because of its ability to quantify both profitability and sustainability in short- and long-term planning scenarios.Conclusion: The results from the case studies indicated that the green business profitability framework enabled the tracking of environmental initiatives back to logistics operations and profitability, which makes it easier to understand and implement. The developed framework also helped to link the carbon emissions to source, and to translate green supply chain actions into goals.

Highlights

  • Problem statementPreliminary research suggests that there is a need to quantify the impact of implementing green supply chain initiatives in a business, based on the profitability and sustainability of that company’s supply chain

  • The green business profitability framework presented in this article combines elements of life cycle assessment (LCA), supply chain operations reference (SCOR), product costing, cost-to-serve, Activity-based costing (ABC), Business profitability modelling (BPM), DEFRA and GreenSCOR into one model to quantify the financial and environmental impact of green supply chain management initiatives in businesses (Dawson Consulting n.d.; DEFRA, n.d.; Ernst & Young n.d.; Jooste & Van Niekerk 2009:4; Lessner 1991:87)

  • The two case studies presented are structured according to the Plan and Source supply chain building blocks

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Summary

Introduction

Problem statementPreliminary research suggests that there is a need to quantify the impact of implementing green supply chain initiatives in a business, based on the profitability and sustainability of that company’s supply chain. To remain competitive in the market, many businesses in South Africa are pressured to reduce costs whilst improving customer service through more efficient operations (Kumar 2013:16). Designed green supply chain initiatives can lead to cost savings when the total supply chain cost of a product is considered. Implementing properly designed green supply chain initiatives can increase the competitiveness of a company in the market (Porter & Van der Linde 1999:1). When considering the total supply chain cost of a product, properly designed green supply initiatives have the potential to save costs and improve a business’s competitiveness. It is critical to consider the end supply chain impact before implementing an initiative (Porter & Van der Linde 1999:1)

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