Abstract
The growing competition worldwide in the engineering sector calls for the development of products in a shorter possible product development process. This is possible only with a holistic involvement of all stakeholders in the decision-making process, in particular, the designer at the early design stages. Decision-making in product design often involves a lot of conflicting situations, which makes the decision-making process cumbersome and complex. To address this issue, an effort has been made in this research article to suggest a framework using the concept of graph theory in solving sustainable new product development problems in the supply chain network environment. The sequential use of this technique will help decision-makers in effective decision-making. Graph theory has indeed proved as a versatile tool in various areas of science and technology. The parametric analysis has been used for new product development in conjunction with combinatorial mathematics. A case study has been included in this article to illustrate the framework.
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